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Beverly Roberts
Home Decorating
Unique but typically American is the entrepreneurial story
of Window Crowns® by Beverly, Inc.
In the late 1970s, Beverly Roberts needed a cornice board
to complete a window for her two sons' room. After two days
in the garage with lumber, saw, hammer, nails, and finally
a blue thumb, it as apparent that she was not meant to be
a carpenter. The boys' window never got a cornice, but Beverly
was sure there had to be an easier way. So she created one.
For several years, she did nothing about her concept, thinking
that a big company would develop her simple idea without her
input. In June 1988, after the collapse of a business association,
she made a personal commitment to develop her cornice board
concept.
Months of design, research, and testing followed. "It really
amazed me," Beverly says, "how much time and effort was required
to perfect a simple product." She also applied for a patent.
"I was ecstatic when the patent was granted," she says, "
but surprised that less than two percent of
patents held in this country are held by women."
In 1989 she incorporated Window Crowns® by Beverly. Beverly
is very proud of the positive response to her cornice board
kit, from both consumers and large national companies. Plaid
markets the Cornice
Board Kit designed by Beverly. Beverly enjoy running her
own company, "I love the absolute freedom to create and
implement new ideas and products," she says. And the
lack of a mundane daily routine allows her to be creative!
Overall, the key to success in the home decor industry, says
Beverly, is "Create fresh, new products and ideas don't
rework the old ones. Be a leader in design - not a follower."
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